- After all, what is MailChimp?
- Advantages and Disadvantages of the Platform
- What are the features of MailChimp?
- From theory to practice: how to set up the account and get started
- Best practices with MailChimp
- Send good content or not at all
- focus on mobile
- Integrate with your CRM
MailChimp is a complete tool for companies that see attraction and relationship marketing as an excellent vector for growth.
Create, customize, segment, send, analyze, measure, improve. All these verbs are present and go from paper to practice within the tool.
Your company uses – or at least should use – email marketing as a way to communicate the value it has to customers, right?
But, how to reach the greatest number of people, assertively, delivering what you need?
MailChimp, within this reality, exists to demystify this task – along with its iconic mascot.
After all, getting to the persona of your business, delivering value and showing that you are a reference in what you do is, without a doubt, a very good scenario, right?
So, in this article, we’ll talk more about what MailChimp is and how it helps businesses.
We’ll still talk about its features and what are the best practices for it to deliver what your business needs.
After all, what is MailChimp?
MailChimp is a marketing automation platform owned by Rocket Science Group . This is a company that originated in 2001, in the United States.
The tool has its free version – and this allows the firing of more than 10 thousand emails. And, per month, 2,000 new contacts can be added.
It is an extremely popular and also democratic platform that exists in terms of marketing. That’s why it is the most used in the world.
With friendly usability, it is possible to create templates, integrate with your business’ social networks and measure the data generated by campaigns.
After all, email marketing strategies to strengthen customer relationships and lead generation need not be a headache.
Even more for those who are not used to more robust tools to work with. That’s why MailChimp is intuitive.
Just drag and drop elements to create layouts. Also perform A/B tests on email automations to always ensure assertive delivery to those you want to reach.
Advantages and Disadvantages of the Platform
Not every tool is perfect, of course. Therefore, we separated some positive points and others not so much from MailChimp.
Check out the advantages:
- intuitive tool;
- excellent usability;
- great cost/benefit;
- very good delivery rate;
- lots of free features (A/B testing, email automation and integrations)
- good educational content.
Check out the disadvantages:
- although there is automation, the features are basic;
- tool all in English;
- it is not possible to create optimized landing pages;
- you cannot manage the sales funnel .
What are the features of MailChimp?
Generated leads with Facebook Leads Ads ? So take advantage of MailChimp’s integration to send email to connect with these potential customers.
But, there are many possibilities within the platform. Such as:
- APIs and integration with Facebook;
- A/B test of campaigns;
- Personalized campaigns;
- Full performance report;
- Open rate of sent messages;
- Email templates – including for mobile;
- Monitoring via Google Analytics;
- Shipping scheduling;
- Segmentation for sending emails
- Between others.
From theory to practice: how to set up the account and get started
To set up an email campaign and strengthen your inbound marketing strategy to capture customers , we’ve taken a few steps to see how this can be done easily.
With MailChimp, follow these steps:
- Account creation;
- Configure name and email;
- Import via CSV, TXT or “by hand” your contact list;
- Segment recipients using filters or simply copying and pasting emails;
- Name the campaign and the subject to accompany the data generated;
After that, write an email that delivers relevant content to your contacts. Let them show that your company is an authority on what it does, leaving the prospect ready to buy your solution.
Then keep track of stats, open rates and see how effective your campaign was. Analyze, see what made the most sense and what didn’t, and improve the process.
Best practices with MailChimp
Within the mission of how to attract customers , email marketing is one of the most effective ways – but that you, by now, should already know.
But, for the strategic marketing planning to take place in the best way inside MailChimp, it is necessary to follow some good practices. That is why:
Send good content or not at all
It is a basic and essential item for any success in sending emails. You must always send valuable content to the people you are targeting.
So, produce good blog posts, infographics, eBooks, spreadsheets, videos… no matter the format.
But, more than that, you need to find the way this content is sent. Look for lighter, less commercial titles possible.
Adopt a friendly, inviting style. At the same time, however, make use of some mental triggers that create a sense in the reader that the message is worth clicking.
Within the message, try to be direct and light. Create an attractive CTA, too, to get the person to click the link and follow the steps you planned. Do not forget, of course, to review everything before submitting.
Focus on mobile
According to a 2017 survey by TIC Domicílios , of the more than 120 million Brazilians who have access to the internet, 59.1 million, or 49%, did so through mobile devices.
Within this reality, the emails sent need to be designed for mobile. Develop shorter texts.
Give more “enter” in sentences to not get too long and make people give up, immediately, to consume your content.
Send test email before launching the campaign officially and open it on your mobile to see how it looks. And fix it as often as necessary until it has the positive impact you want.
Integrate with your CRM
Content made, campaign launched, lead converted to form.
And now, what to do with this generated contact? The paid version of MailChimp can be integrated into your CRM – just like with PipeRun.
So, within the sales system , you set up multiple pipelines to qualify the lead (hello, SDR s!) and prepare it for sale.
Better yet, set up a customer success funnel so that this lead, after buying your solution, has the best possible experience with your brand.
To learn how to integrate MailChimp with CRM PipeRun, click here .
So, how can we help you?
If you have any doubts about integrating both tools or about how to leverage marketing in your business, talk to a consultant today.
Enjoy and read two articles that can help you in your day-to-day business.
The first has 31 marketing tips to apply to organizations of all sizes.
The second talks about how to retain customers , a mission that MailChimp can be a great ally.
A hug from PipeRun, your CRM. #RunPipeRun